Marmite and Pot Noodle have been pulled from Tesco shelves in a price war sparked by Brexit.Unilever, which owns the brands, has reportedly demanded steep price increases of around 10% as the value of the pound plummets following the vote to leave the EU. But Tesco has refused to accept the rises and is reportedly locked in a dispute with the supplier.
Other household favourites affected include Persil, Surf, Dove, Comfort, Ben & Jerry’s ice cream, Elmlea, Colman’s, Helmann’s, Knorr, Bertolli and Flora. Many products are understood to have sold out in stores across the country, while stocks are running low in others.
Unilever is alleged to have stopped deliveries to Tesco until the row is settled, meaning many of Britain’s favourite brands have been pulled from the Tesco website. A Tesco spokesperson said: “We are experiencing availability issues on a number of Unilever products. We always work to ensure customers get the best possible prices and we hope to have this issue resolved soon.”
It is not clear if Sainsbury, Asda and Morrisons – the other “Big Four supermarkets” – are affected. One source said: “Unilever is using Brexit as an excuse to raise prices, even on products that are made in the UK.” Over 40 brands have been removed from Tesco’s online supermarket and affected brands include Lipton, Lynx, Magnum, Vaseline, TRESemmé, Timotei, Vo5, Cif, Ponds, Radox, Solero, HB, Lyons, Cornetto, Simple, Walls and PG Tips.